The term search engine optimization (SEO) has become synonymous with Google. 15 years ago when I started doing SEO not many people knew what it was. Now with the popularity of Google and social media, everyone knows what is SEO - (Well almost everyone). The problem is that many people have … [Read more...]
5 Search Engine Optimization Myths That Can Hurt Your Website
Posted on August 9, 2011 // No Comments
The 5 Most Effective Things To Do On Your Website To Increase Sales
Posted on June 8, 2011 // 2 Juicy Comments
Your website is one of your best sales channels or not! I have been involved in hundreds of web projects and a lot of those websites are revenue generating machines. Over the years, I have compiled my list of do's and dont's to increase sales through your website. Here are my top five: 1. … [Read more...]
How to Set Up Title Tags On Your Website
Posted on April 12, 2011 // 3 Juicy Comments
This past week we held a 72 hour SEO Marathon on Facebook. I would like to thank everyone that signed up for my 15 minute website review. I shared tips on basic SEO and the recent changes Google made to their Algorithm. I also told many website owners exactly how to fix the most basic problems. … [Read more...]
Setting Website Conversion Goals with Google Analytics
Posted on April 4, 2011 // No Comments
When I create a website for my clients, my primary goal is converting visitors into customers. A conversion is any transaction or engagement we want the visitor to take such as buying a product or downloading an e-book. Goals in Google Analytics is one of the tools we use to measure conversion … [Read more...]
Your site isn’t for everyone – it’s for your ideal customer
Posted on November 30, 2010 // 2 Juicy Comments
The first question I ask new clients is, "Who is your target audience or ideal customer?" This is the most important information the customer can give me. Everything I do from this point forward has one goal in mind - appeal to the target audience. The content, the design, the features and … [Read more...]