National Puerto Rican Day Parade
Over 60 years old, the National Puerto Rican Day Parade is one of America’s largest cultural events. Despite its popularity, what they had was a dated website primarily used as a portal for parade, press and sponsor applicants. What they wanted was something vibrant, energetic and mass appealing.
Marching Orders: A Site Appealing to All GenerationsWork with Us
The parade board wanted to change the persona of the parade, but more importantly, they wanted a site that appealed to a multi-generational mix of attendees and provides sponsors with greater benefits and brand exposure. To do so, we built a dynamic, colorful and interactive online experience that would engage every generation, association, corporation, etc. Energy is the embodiment of the parade, so we looked to create this same feeling with each element.SERVICES PROVIDED:
- Web Strategy Consulting
- Website Design
- Custom WordPress Development
- Digital Strategy Consulting
- Search Engine Optimization
- Google AdWords
- E-Mail Automation Set-Up + Integration
- Email Campaign Design + Development
- Interactive Social Media Features
An Energetic Cultural Event
Brought To Life Online
Capturing the parade’s spirit was our mission. Using bright colors, vibrant photos, video footage, and many interactive features, we created a site that was engaging, fun, and festive, just like the Puerto Rican community.
RESULTSWork With Us
The rebranded and reconstructed face of the parade clearly stands out in the crowded digital world. The site now attracts a new generation and a broad range of demographics. A newly developed “Get Involved” section helps interested parties participate via donations & sponsorships. Social media engagement and the parade’s reach are rapidly increasing. It’s clear that we’ve achieved & exceeded their goals, as traffic to the site, user engagement, sponsor and volunteer numbers are steadily climbing.